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Distinguishing Oneself in the Global Flow
When Oct 04, 2012 09:30 AM to
Oct 05, 2012 06:15 PM
Where UC Davis School of Law, King Hall, Kalmanovitz Appellate Courtroom (1001)
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Brand new world symposium

Although modern trademark law claims to protect consumers against fraud and confusion, it generally fails to grasp the role of brands in creating and maintaining personality, distinction, and relations in a global economy. During this symposium, over two dozen of the world's top scholars of brands and trademarks (anthropologists, legal scholars, and historians) will consider brand-making across geographical and historical periods — from the Greeks to Facebook and Google — to rethink the future of trademark law and its impacts on our lives.

Registration is free for students and faculty but please RSVP as soon as possible at

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