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CSIS/STS Special Event: Superflex at Mondavi

Superflex presents "If Value, Then Copy"
When Oct 04, 2012
from 12:30 PM to 02:00 PM
Where Vanderhoef Studio Theater, Mondavi Center
Contact Name Nima Rahimi (rahimi@ucdavis.edu) or Daniel Elefant (deelefant@gmail.com)
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Superflex flyer

In "If Value, Then Copy," Superflex - an internationally renowned artists' group -- explores how the clothes brands worn by Cambodian farmers inspired them to create an open source beer and set up a factory in a museum that would mass produce copies of the artist Sol Lewitt's works; how farmers in the Amazon would suddenly consider brands as raw materials that could be used to improve living conditions and regain control of local crops; and how legal struggles taught them how deep the rabbit hole really is when challenging intellectual property.

Superflex projects bring light to unequal forces of global economic cultural production and seek to offer “tools” to everyday creators to become more equal participants in democratic cultural production. Through their projects—such as Copyshop, Guaraná Power, Supercopy, Rebranding Denmark, and Free Beer—Superflex has suffered prohibition orders and police raids relating to their artistic use of commercial signs and symbols. Finding that the restrictions placed on their work sometimes led to unexpectedly interesting results, Superflex began to explore the productive potential of prohibition and conceived a series of projects structured to impose regulations on others.

Lunch provided: Please RSVP* online as soon as possible at www.surveymonkey.com/s/2012lawreviewsymposium

*This event is part of the UC Davis Law Review two-day symposium: "Brand New World: Distinguishing Oneself in the Global Flow"

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